Scope of work: Corporate Identity & Website re branding

Wots good about it?

When Aircraft Structures Limited came to us to design and develop a website for its sub brand, ASL Interiors, they were a group of professional engineers who wanted a website that reflected their services and a logo to go along with this. Enter stage right: Wots the Big Idea…

We have been working with the 2 companies now over the last couple of months to produce a professional, cohesive look for the company that is evidential of their highly regarded professionalism within the Aerospace industry.

Aircraft Structures Limited wanted to create a brand to reflect their global work in the Aeronautical Industry and produce a stamp of authority. ASL Interiors wanted to show its close associations to its mother company whilst ascertaining its own identity as a stand-alone company within the business of aircraft interiors.

Designing the logo is the first step towards creating a whole brand experience for Aircraft Structures Limited that is going to make them stand out from their competitors, give them instant credibility, and build a brand awareness amongst their customers and future customers. Their logo is an overall image of power, quality, seriousness and professionalism that starts the moment their clients come into contact with the company. The website will reinforce this message, enhance their image and hopefully help to make them even more successful!

Wot the Client thinks

“I would like to put in writing how impressed I have been with the service Stansted Aerospace Ltd/ASL Interiors have received from Wots the Big Idea. We have had nothing but the utmost excellence of service, including superb customer service and outstanding skills/products, which has impressed us all very much.

Wots the Big Idea has a highly effective, first-rate team but I would like to single out Trudie Avery as this lady is without doubt one of the best in her field. We are extremely happy with the finished product and know that we will never have to look any further than Wots the Big Idea for any future requirements.

The aftercare service has been exceptional and I would like to say a “Big thank you”. “

David Welsh
Interiors Manager

Scope of work: SEO

Wots good about it?

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads and sales or simply building awareness. One such leader in her field is Jane Roberts, Managing Director of Buckden Childcare Agency, who is out-stripping her direct competitors with traffic to her website up by 304% in the last 6 months and Google traffic up by 351%.

Visit the site at: www.buckden-childcare-agency.co.uk

Wot the Client thinks

“More and more people are using Google searches, particularly for recruitment, training and events childcare cover. SEO is definitely the way forward in this arena.”

“It’s great, either Shane at Wots the Big Idea or I can pick up the phone, ask questions, share ideas and brainstorm at any time. He also comes to the office and speaks to the team so everyone can chip in and be involved in our brand developments and online marketing.”

Jane Roberts
Managing Director

Scope of work: HTML email design and broadcast

Wots good about it?

Clare Wood, commercial director of charity based company ‘Luton Culture’ was thrilled to learn that she had been chosen at random as winner of our free email marketing campaign competition. It came at a very opportune time for Luton Culture to be able to to launch the second phase of their Culture Card project, without digging into funds. We took the Luton Culture logo along with their existing marketing materials and created a look and feel for their online marketing that would reflect their offline presence. Using our skill and knowledge, we helped Luton Culture produce an information based email that was sent out to 2,500 of their new users, telling them about offers available around the Luton area.

Visit the site at: www.lutonculture.co.uk

Wot the Client thinks

“The card reduces the cost of our entry tickets, refreshments and gifts at our sites. We started the Culture Card in January of this year and more than 4,000 people have already signed up.

“It is definitely encouraging people to consider visiting new attractions. For example, we have had a number of people apply for a card in their local library and they have started visiting local theatres and museums. The cards are given free of charge and the offers running from April to July are better than ever.

I am very happy with the final email and Wots the Big Idea have been really helpful.”

Clare Wood
Commercial Director

Scope of work: Web site design and Build, including SEO

Wots good about it?

The new 1001 website is so much more user friendly than its predecessor as well as being visually more impactful, and structurally more sound. We’re really proud of this site both in terms of the way it looks and the way it works. A fully content manageable site; the back end is extensive but still easy for the client to use, allowing them to constantly update their site with news, new products and current information. We were awarded this job due to our proven track-record from the work we have done with 3-in-1 Oil (also part of the WD-40 group) and the client has been very impressed with the quality and the timeliness of the work we have done.

Along with the all-round modernisation of the site, we have implemented Search Engine Optimisation into the back end of the site which is already showing extraordinary results even though the site has only been live for 1 month. Average daily hits have increased from 7 to 40 a day with an interesting peak on New Years Eve with lots of stain searches going on… Red wine on carpets perhaps..?

Visit the site at: www.1001carpetcare.co.uk

Wot the Client thinks

“We initially started looking to update the 1001 website over a year ago, as the current site was looking tired and was cumbersome to navigate. Despite numerous delays from our side, Shane remained enthusiastic about the project and continued to follow up on outstanding information on a regular basis.

The team at Wots the Big Idea have been committed and dedicated to turning around designs and amends very quickly at all times.

The end result is a vastly improved website, both creatively and functionally – for which we have received very positive feedback from colleagues and consumers!”

Sara Simpson
Assistant Brand Manager 1001

Scope of work: Web site design and Build, including SEO

Wots good about it?

Running a charity is never easy at the best of times, and in the depths of recession, it takes something a little bit special to inspire people… Well it seems that the MK Midnight Moo event has provided just that little something special that has encouraged individuals to make a stand for a cause they believe in and get them motivated to help. Last year, the MK Midnight Moo raised £100,000, this year, the cause has doubled the number of entries to 2,000 and, if the entrant’s pledges are realised, is hoping to raise up to £200,000!  The event has even caused enough of a ripple to get it noticed by the Financial Times, with a four page feature on August 14th. Click here to view the article.  Click here to view the article.

So why has it been so successful? Well it’s down to hard work and planning. This year we’ve worked incredibly hard to build a web site & email marketing campaign to make it look fun and in-keeping with the whole spirit of the event, and more importantly, making it work well so that it’s easy to get involved. The web site tells you how much money has been raised, when the next event is and most importantly, how you can be a part of it! With Search Engine Optimisation, the site is easy to find on Google, ranking at number one on ‘Milton Keynes sponsored walk’ and making the front page on 90% of its search terms. Next year, we want the MK Midnight Moo to raise over £250,000 and we’re currently working on updating the site to help make this possible. If you would like to get involved to help Willen Hospice reach its target, then please go to www.justgiving.com/willenhospice/Donate or visit the site and take part in the fun!

Wot the Client thinks

“Since the birth of the MK Midnight Moo two years ago, we’ve developed a strong working relationship with Shane and his company Wots the Big Idea.

He’s fully supported the Moo website with his forward thinking and innovative ideas, not to mention his quick reactions and response times due to our untimely demands!

Never allowing us to fall behind in the world of communications, he’s continually keeping us informed of new products and ways to improve the website, something we rely upon and truly value, particularly when we’re striving to provide the best quality of care for our patients and their families.”

Julia Rogerson
Events and Promotions Manager

MDS

Scope of work: Website design and email campaign

Travel marketing specialist MDS asked us to create a website that would drive awareness of America fly drive holidays in the UK, increasing bookings and creating a consumer database of a minumun of 25,000.

Wots good about it?

This site uses Flash animation to enhance the home page’s WOW factor and incorporates interesting technologies in the Create Your Own Trip section, using Google Maps applications and email facilities. And apart from all the technical know how, it’s a pretty visually impactful site. See for yourself!

Wot the client thinks

“Working with Wots the Big Idea on this project has been fantastic, they are very creative and professional creating an amazing website and email campaign. As a result we delivered a fantastic campaign to our client who was very satisfied with the end result…”
Sergio Del Rio

www.bestinthewest.info

Scope of work: Consumer microsite, Trade microsite, Flash banner ads, Consumer and trade email marketing, Print ads for trade publications

Working in conjunction with the Kenya Tourist Board on behalf of MDS Ideas, this fully encompassing marketing campaign covered consumer and trade markets with on and offline marketing.

Wots good about it?

This was a joint campaign aimed at 2 different markets but with the common aim of raising the profile of Kenya as a holiday destination and generating holiday bookings. The microsites were designed in tandem and targeted specifically to consumers and tour operators. The consumer site was an interactive site with video, Flash animation, lots of imagery and information plus a competition. The trade site was an incentives fueled site designed to get bookings. These were supported by other online marketing initiatives such as email marketing and animated banner advertising as well as offline marketing in the form of press advertising.

Wots the Big Idea created a cohesive campaign that integrated nicely into its separate markets across both online and offline media.

Email Rocket

Scope of work: Logo & Website design

A fun website and corporate identity were created using 50′s B-movies as inspiration. Elements of that era were taken to create a simple, engaging, informative web site for an email communication system. The site contains small animated elements to add a degree of interest to the subject matter.

Wots good about it?

Email Rocket is simple… it’s an easy and affordable way to communicate to your customers and prospects. By using professional and attractive looking email communications to stay in touch, build a stronger customer base and ultimately a better relationship with your customers.

www.emailrocket.co.uk

Scope of work: Packaging

Creation of packaging for a range of Tea Tree products including a Foot care and a premium range.

Wots good about it?

Simple, strong graphics utilising the Tea Tree leaf and a strong colour palette form the consistent branding which was established across the ranges helping products to leap off the shelves in such places as Julian Graves health shops.

You At Work

Scope of work: Brochure design

Employment benefit specialist You At Work asked us to create a new reward guide for food giant Nestle, to help promote the different benefits available to their employees.

Wots good about it?

Clean, Simple and full of Zest! The use of easy to navigate colour coded sections and vivid imagery helps the employees pick the best benefits for them.