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Valassis came to us with a PowerPoint presentation and asked ‘What can we do with this?’
So what can we do to put a load of statistical information across in a way that looks interesting, engaging and will work across many channels on the internet? Well, it seemed completely obvious to me… An infographic of course!
When a human’s brain processes visual information 60,000 times faster than text, the infographic is the speediest way to put your point across.
The infographic is being used as an information tool on Valassis’ website and also works in conjunction with an email marketing campaign to promote a ‘BOGOF’ deal they are running with the Daily Mail to sell coupons. Did it work? Well within 5 minutes of sending out the email, the phones started ringing so the sales department was too busy to speak to us for a testimonial…!
See for yourself at www.valassis.co.uk/digital-solutions/coupon-network
Why do infographics make great marketing tools?
Here are just a few reasons why infographics should be part of your content marketing strategy….! If you’re looking for some help with your content marketing, give us a Read more >>
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