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Creative Ideas • Thoughtful Design • Measurable Results
Work
Case studies
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Corby Spirit Launches
Wots good about it
It’s beautifully produced, it’s fresh, it’s vibrant… It’s just what Corby needs to draw attention to the fact that it’s not just an old Steel mining town, but a burning hive of great places, great people and great things to do.
The magazine is the brain-child of Wots the Big idea and we’re writing it, producing photography for it, designing it, and marketing it. So forgive me if this is a little self-indulgent, but it looks absolutely fantastic! The first edition has just been launched and the word on the street is that it’s ‘just what Corby needs’ and looks amazing. Lifting Corby out of the depths of the bad press of the last year and promoting it as a town to be proud of. Building a community of readers, contributors and businesses that hold their heads up high and say; Corby is an inspirational place. Can you tell that we’re passionate about it??
The magazine also has its online counterpart of course (what kind of online media agency would we be if it didn’t?!), where the news and articles from the magazine are available to view, as well as the advertising.
Check out the Corby Spirit Website on www.spiritmagazines.co.uk
So what’s it all for?
It’s for the community first and foremost. To build a community spirit and create a useful reference point for readers about what’s going on and what’s available in and around Corby. And to be aspirational – there is a lot going on and most of it is pretty amazing!
MiGain Website
Scope of work: WTBI have been working with Migraine Action to build a web based mobile app and website aimed primarily at teenagers to help them manage their migraine attacks with various online tools including a diary and a reminder service.
Wots good about it
Migraine Action is the UK’s leading charity dedicated to helping individuals affected by Migraine and with the non-moveable deadline of Migraine Awareness week and a prized coverage spot on Sky news, Migraine Action came to us to deliver a mobile phone app.
As a new client to Wots the Big Idea, we spent a lot of time liaising with Migraine Action to make sure that we understood their needs & wants and those of their target audience.
The website has been built with teenage users in mind, so the primary focus was on the mobile based web app which can be accessed by all smartphones and used quickly and easily on the go. Useful tools specifically designed to help young sufferers monitor and reduce migraine attacks include:
- MiDiary – a really simple way to log attacks, including symptoms, possible causes, frequency and severity. These can then be shared with parents and doctors via email
- MiReminders – To help with a hectic lifestyle, the reminders enable users to set up daily, weekly, monthly, annual or one-off reminders to help manage medications, appointments, social occasions, or anything you like via a daily email reminder
The site is packed with all sorts of useful information for Migraine sufferers as well as some fun stuff to share as well.
Wot the client thinks
“ WTBI were recommended to us. We found working with the whole team but especially Trudie enjoyable. We are now entering the marketing phase of our project with a product that will meet the needs of our client group. A very positive experience for Migraine Action”
Whether on a mobile or a computer, check out the site at www.MiGain.org.uk – it’s one we’re really proud of!
1001 Facebook Campaign
Scope of work: Developing an integrated Facebook campaign to work in conjunction with 1001’s main website promoting a new product launch with a competition.
Scope of work:
Developing an integrated Facebook campaign to work in conjunction with 1001’s main website promoting a new product launch with a competition.
Wots good about it
The Facebook campaign has been all about expanding brand awareness, and with over three million impressions in under two weeks via Facebook ads, this project has been a run-away success.
With users clicking through to the Facebook pages and entering the competition to win £500 in shopping vouchers, 1001 Carpet Care has been able to increase their online brand awareness and gather an understanding of their customers and potential customers through online data capture.
Part of the success of the campaign has been due to successful targeting specifying the right criteria in the ad planning stages. The beauty of the Facebook pages as a whole is that it doesn’t end here… 1001 Carpet Care can continue to interact with their audience offering them useful information, offers, new product details and anything else that will engage and entice the user.
Wot the Client thinks
We have been delighted with the results of the campaign so far, with number of “likes” far exceeding our expectations since the launch. We are looking forward to more interaction with our customers, helping them with their carpet care queries and keeping them up to date with any promotions we have coming up. Our new FB page allows us to do this and much more! Thank you to the team at Wots The Big Idea!
Business Bookings
Scope of work: Logo, corporate stationery, website with online booking function, content management system and password protected user area, and email marketing campaigns for new and existing clients.
Wots good about it
Even though Business Bookings is a well established company, they gave us a blank sheet for the design and we were able to break down and disassemble their whole corporate outlook so that we could understand and then rebuild their entire brand.
The brief included words like; quirky, personality, charm but still with that underlying message of professionalism and integrity, so we checked out the competition and set about marking Business Bookings out as being something a little bit special. Getting to know the team along the way made it easy to create a brand that best reflects their bubbly and somewhat eclectic mix of people.
And it works!
Wot the client thinks
“When our best client phoned and said that they loved the freshness and vibrance of our new website and that it was different to anything they had seen from our sector before, I knew that we had hit the nail on the head!
This was exactly what we had set out to do, and now I feel confident that when I go to see a new client, I can feel proud to give out my business card and direct people to our website.
Thanks to the team at Wots the Big Idea, for taking the time to understand us as a company and really bringing out the best in us to display for all the world to see”
Heather Polak
Business Development Manager
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3-IN-ONE
Scope of work: Website
Wot’s good about it
After the success of WTBI’s collaboration with 1001 Carpetcare, sister company 3-IN-ONE Oil came to us to completely revamp their website and bring it into line with their new off-line marketing rebrand.
Wots the Big Idea sat down with the marketing team at WD-40 to discuss what they wanted from their site and how we could make the user experience easy, informative and ultimately more pleasurable than the out-dated, clunky site that they originally had. We focused on the user experience and how we could showcase products and highlight areas of interest.
The result is a much more attractive and user-friendly website that guides the user effortlessly around the site. The site is fully content manageable by the guys at 3-IN-ONE so they can keep it fully up-to-date quickly and easily and is a great example of a project that has been done on time, and within budget!
Wot the Client thinks
“The 3-IN-ONE Website has been in need for a refresh for a while now with the old site looking dated, static and not fitting with the 3-IN-ONE new brand image.
The objectives were to create a site that was in keeping with the new look and feel of the brand attracting visitors attention, yet was functional and interactive increasing the number of new and returning visitors.From the word go Wots the Big Idea understood the requirements and came back with fantastic ideas and mock ups. It was also great to see that during the project all the team put in 100% with great passion and enthusiasm. Overall Wots the Big Idea excelled our expectations with great initial concepts and a smooth delivery that was kept to schedule resulting in a brand new website that was attractive yet functional.
I’m looking forward to continuing this relationship working with the guys again in the future.“
Kieron Roberts
Assistant Brand Manager Specialist Lubricants
Buckden Childcare Agency
Scope of work: SEO, Web Design
Wot’s good about it?
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads and sales or simply building awareness. One such leader in her field is Jane Roberts, Managing Director of Buckden Childcare Agency, who is out-stripping her direct competitors with traffic to her website up by 304% in the last 6 months and Google traffic up by 351%.
Visit the site at: www.buckden-childcare-agency.co.uk
Wot the Client thinks
“More and more people are using Google searches, particularly for recruitment, training and events childcare cover. SEO is definitely the way forward in this arena.”
“It’s great, either Shane at Wots the Big Idea or I can pick up the phone, ask questions, share ideas and brainstorm at any time. He also comes to the office and speaks to the team so everyone can chip in and be involved in our brand developments and online marketing.”
Managing Director
MK Midnight Moo
Scope of work: Event website, html email, booklet, poster and flyer
Wot’s good about it?
Running a charity is never easy at the best of times, and in the depths of recession, it takes something a little bit special to inspire people… Well it seems that the MK Midnight Moo event has provided just that little something special that has encouraged individuals to make a stand for a cause they believe in and get them motivated to help. Last year the MK Midnight Moo event raised £180,000 for Willen Hospice.
This year, we have spruced up the website, giving it a brand new look and feel with accompanying event booklet, poster and registration flyer to help make the event even more successful. The whole team at Wots the Big Idea feel that it’s our challenge as much as it is the marketing team at Willen Hospice’s challenge to get more participants year-on-year to the MK Midnight Moo event and raise even more money for them!
If you would like to get involved to help Willen Hospice reach its target, then please go to www.justgiving.com/willenhospice/Donate or visit the site and take part in the fun!
Wot the Client thinks
“Since the birth of the MK Midnight Moo three years ago, we’ve developed a strong working relationship with Shane and his company Wots the Big Idea.
He’s fully supported the Moo website with his forward thinking and innovative ideas, not to mention his quick reactions and response times due to our untimely demands!
Never allowing us to fall behind in the world of communications, he’s continually keeping us informed of new products and ways to improve the website, something we rely upon and truly value, particularly when we’re striving to provide the best quality of care for our patients and their families.”
Events and Promotions Manager.
Aircraft Structures Limited
Scope of work: Corporate Identity & Website design and build
Wot’s good about it?
When Aircraft Structures Limited came to us to design and develop a website for its sub brand, ASL Interiors, they were a group of professional engineers who wanted a website that reflected their services and a logo to go along with this. We have been working with the 2 companies now over the last couple of months to produce a professional, cohesive look for the company that is evidential of their highly regarded professionalism within the Aerospace industry.
Aircraft Structures Limited wanted to create a brand to reflect their global work in the Aeronautical Industry and produce a stamp of authority. ASL Interiors wanted to show its close associations to its mother company whilst asserting its own identity.
The logo we created for them is an overall image of power, quality and professionalism that starts the moment their clients come into contact with the company. The website reinforces this message, enhancing their image and hopefully helping to make them even more successful!
Visit the site at: www.stanstedaerospace.com
Wot the Client thinks
“I would like to put in writing how impressed I have been with the service Stansted Aerospace Ltd/ASL Interiors have received from Wots the Big Idea. We have had nothing but the utmost excellence of service, including superb customer service and outstanding skills/products, which has impressed us all very much.
Wots the Big Idea has a highly effective, first-rate team but I would like to single out Trudie Avery as this lady is without doubt one of the best in her field. We are extremely happy with the finished product and know that we will never have to look any further than Wots the Big Idea for any future requirements.
The aftercare service has been exceptional and I would like to say a “Big thank you”.
Interiors Manager
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SIA
Scope of work: Fund raising event invitation, programme and html email
Wot’s good about it?
The legal dinner 2011 is a very important part of the SIA fund-raising calendar and was a very big deal for the charity with the guest of honour being HRH the Princess Royal, their official patron. Wots the Big Idea produced the invitation, programme and html email for the event, befitting the Princess Royal Herself!
Support the Spinal Injuries Association and visit their website: www.spinal.co.uk/page/ways-to-donate
Wot the Client thinks
“It is always a pleasure to work with the team at Wots The Big Idea – no matter how random or vague the brief may be they manage to turn my ramblings into a fresh and exciting design concept that is always commented on by our clients. From start to finish they are always 100% and I look forward to working together over the coming years”.
Corporate Relationship and Events Manager
Carrs Welding
Scope of work: Logo update, website design and SEO
Wot’s good about it?
Upon first meeting Phil Carr, the hands-on managing director of Carrs Welding Technologies and his team based in Kettering, the overwhelming impression I was left with was the absolute passion and dedication they have for welding. The skill and technology that they employ when dealing with every kind of job from Formula One racing cars and military equipment to the guy up the road who needs a car part fixing, is incredible and it’s this that make them the UK market leaders in their field. Our job at Wots the Big Idea was to put this message across in a web site.
Working closely with Carrs Welding Technologies, we have taken their existing identity and given it a complete revamp, including updating the logo, so that although it is still recognisable as the existing brand, it has been modernised and brought into line with their current business offering. The cutting edge look and feel of the new website has been designed to help reflect the quality and service that Carrs Welding Technologies offer. We hope that this year will see Carrs Welding Technologies grow their customer base with the aid of their website as a sales and marketing tool and the Search Engine Optimisation that we are implementing and monitoring.
Visit the site at: www.carrswelding.co.uk
Nene Vally Orchards
Scope of work: Packaging labelling
Wot’s good about it?
When the new start-up business owner of a local Northamptonshire apple orchard came to us with his idea of starting an apple juice brand, made from his delicious, locally grown apples, we jumped at the chance to create a bottle label as tantilisingly tasty as his product! The Village Orchard apple juice was to be sold in farm shops, at local farmers markets and other local outlets in its infancy to test the market and create a business model. But Jonathan had no branding collateral, and needed the help of Wots The Big Idea to turn his brand dreams into reality. 12 months later on, the same client has come back to us with a success story on his hands having bagged a Great Taste Gold award and Runner-up in the Northamptonshire Food & Drink awards, plus a production run ten times bigger than the first year and 3 new products to boot!
This year the range includes 4 types of apple juice, apple and plum chutney, fruity plum jam and Victoria plum conserve. We’re really pleased to have supported The Village Orchard through their initial phase, and look forward to seeing them continue to grow in the years ahead!
Wot the Client thinks
“It’s in no small part thanks to Wots the Big Idea that our apple juice range has been leaping off the shelves in local outlets” Says Jonathan Chaplin, owner of The Village Orchard. “Next to its competitors on the shelves, The Village Orchard apple juice sits head and shoulders above the rest due to the strength of the brand design produced by Wots The Big Idea.
Working closely with Wots the Big Idea, I have been deeply impressed by their creativity, enthusiasm and helpfulness”.
Owner of The Village Orchard
Spotlight
Data Cars website
We have made the Data Cars website cleaner and fresher but more importantly, much simpler to use, which is so important for a better user experience.
Data Cars website
Scope of work: Data Cars, based in South East London, is one of the largest private hire minicab companies in the UK. With a fleet of over 230 vehicles they handle over 1 million calls every year and they approached us to give their website a refresh.
Wots good about it
We have made the Data Cars website cleaner and fresher but more importantly, much simpler to use, which is so important for a better user experience.
We started the process by evaluating the original site, using tracking statistics and ‘hot’ areas to see what elements of the site were working most effectively. We then removed items that were not working and combined areas, grouping elements together, to minimise the amount clicks for the user. We added useful tools for both customers and drivers, such as an instant quote feature on the home page and a new and improved drivers facility in a protected area of the site.
Website coming soon.
About us
Meet the team - get to know us.
Wots the Big Idea, is essentially Trudie, Andy, Shane, Johnny, Scott & Andrew with a few other helpers as we need more specialised skills. The thing that binds us together is our shared passion for what we do and our dedication to doing the best job we can. We work hard, we create brilliant solutions and our clients love us! But who are we??
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Our Aims
Essentially it’s our job to make our clients make money!
A company is as professional and successful as it is perceived to be and we give our clients the opportunity to stand out from the crowd, to project the right image to the right people in the right way. Marketing is an investment in the future and getting it right can be critical to a company’s growth.
Our aim is to use our knowledge and experience to make sure that our clients get it right as our success comes from their success. We get to know our clients, to understand their objectives and then we set out to exceed their expectations and deliver solutions.
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Our Clients
A cross-section of our clients shows an interesting and eclectic mix… From small, local companies, to global organisations! Our clients range from cleaning companies, marketing agencies, motorhome repairs and WD-40!
How does that work?
Well it’s not about who we work for, it’s more about the work we do. All our clients value our honest, straight-forward approach, our enthusiasm and our positive attitude. We create solutions, we work around problems, we have tried and tested protocols that make all projects flow smoothly and we deliver effective results.
Our timeline - how we got here.
Contact us
Pop in for a cuppa... Shane will get the kettle on!
Wots the Big Idea
Corby Enterprise Centre, London Road, Priors HallCorby, Northamptonshire NN17 5EU
E: info@wotsthebigidea.com T: 0845 838 2522
Company Registration No: 7114544
VAT Registration No: 989 5056 57
Registered Office: 12 Derby Drive, Eastfield, Peterborough PE1 4NQ