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Case study


Responsive website design and build

The Brief

To create an online brand for GT85 as an extension to their already successful and established brand and supporting the launch of the new GT85 Bike range.

Initial KPIs: To encourage visitors to move around the site exploring products and to make social channels both visible and accessible.

The Project

GT85 was created and brought to market in the mid eighties and has an almost devout following amongst its users with a strong brand and a loyal user base.

Working closely with WD-40 who now own the GT85 brand, we wanted to take the brand in a new dynamic direction that would entice the cycling elite but that would not exclude the existing GT85 Original user base. The two markets aren’t wholly conducive to one another so we used large lifestyle images on the home page to clearly illustrate both products as entry points to the relevant visitor.

The original website had a one-size fits all approach with a single template applied across the whole site and a number of unnecessary pages. To tackle the issue of the navigation, we minimised the clicks through to the critical information but optimised the accessibility of all products by facilitating a simple cross-sell on all product pages.

The new site is vibrant and modern and capitalises on the strong brand identity of GT85 giving it a revitalised appeal both to the loyal trade and DIY enthusiasts and to the new and dynamic market of the cycling enthusiast.

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Client Testimonials Client Testimonials

100% Bonafide!!

446% ROI

Leading coupon provider, Valassis, is delighted with the results of their recent Email and Infographic campaign promoting their BOGOF offer for MyMail Coupons.

Wots the Big Idea produced their html email and created a supporting infographic to help generate enquiries for their December offer of buy one, get one free for digital vouchers on

With a 446% return on investment, it was a job well done!

Strategic Account Director, Valassis

who we work with

Wots the Big Idea only work with companies that are serious about their brand and serious
about getting results. Our passion and expertise mean that we grow outstanding brands.